Glam, Bold, and a Touch Rebellious: Why Electric Purple Is the Color to Watch This Fall

Electric purple isn’t exactly a color I’ve kept in my personal style arsenal. In fact, if you’d asked me a year ago, I’d have said it was more of a mood than a wearable shade too loud, too theatrical, too ready to steal the spotlight without asking.

But there was a time before Spanish cult-favorite brand Paloma Wool leaned fully into its moody, cool-toned Instagram aesthetic when their collections flirted with jewel-bright chaos. I remember one piece in particular: a corduroy jumpsuit so brazenly Skittles-purple it could have stepped right off the Sgt. It was cheeky, unapologetic, and, honestly, a little absurd. Naturally, I bought it.

For a short while, I wore it like a dare my personal color theory temporarily in chaos. But as Paloma’s palette shifted toward dusky neutrals and soft grays, my own appetite for purple dimmed. I sold the jumpsuit on Depop for far less than it deserved, telling myself I wasn’t a “purple person” anymore. Aubergine? Occasionally. Lilac? Absolutely not. Royal purple? Not yet.

This fall, though, electric purple is having a renaissance. It’s not the sweet pastel of spring florals or the deep, ceremonial purple of velvet drapes it’s louder, sharper, more electric. It’s the kind of shade that catches light in unexpected ways, the kind that doesn’t blend politely into your wardrobe but demands you rearrange everything else around it.

The magic of electric purple is that it walks a fine line: glamorous without being prissy, playful without tipping into costume territory, and just rebellious enough to make even the most neutral-loving dresser feel like a rule-breaker. Whether it’s a slouchy sweater, a sleek slip dress, or just a flash of eyeliner, it refuses to fade quietly into the background.

And maybe that’s the point. In a season often dominated by camel coats and rust-colored knits, electric purple feels like an intentional disruption a color that makes you stand a little taller, move a little differently, and see yourself in a way you didn’t expect.

So no, I never thought I’d circle back to purple. But this fall? I’m ready to let it steal the show.