Despite Wimbledon's reputation for strawberries, royalty, and an all-white dress code, this year's competition is drawing attention for its fashion on the court as much as its tennis.
Yes, there is the typical celebrity hype, and Louis Partridge, Cate Blanchett, and Olivia Rodrigo have all been sighted courtside, serving up their own brand of quiet-luxury cool. However, this year is different in some way. Despite the very strict Wimbledon rules, the players themselves are making striking, elegant style statements. They are doing it in all white, somehow.
The Imaginative Triumph of Coco Gauff's Appearance
Consider Coco Gauff as an example. She may have lost her Wimbledon match to Dayana Yastremska of Ukraine, but her attire? She just won the French Open. An official victor.
Wearing an ultra-feminine New Balance outfit that exuded vintage charm while maintaining a distinctly modern edge, Gauff took to the field. Wearing a pleated tennis kilt and a tank with lace trim, she was decked out in delicate 3D butterflies that seemed to have just landed on the cloth from a well-kept English garden.
Her lettuce-hem socks, an inconspicuous detail, poked out from her mint-green and white trainers, adding a touch of whimsical subtlety to the ensemble. It was an expression of pure poetry in motion, a style that veered toward fashion fantasy while paying homage to Wimbledon heritage.
The Bottega Moment of Lorenzo Musetti
Not to be outdone, Lorenzo Musetti blurred the distinction between high fashion and high performance with his own fashion statement.
The Italian athlete wore a sleek, snow-white jacket made of Bottega Veneta's renowned intrecciato leather weave as she entered the court. Only Bottega (and maybe Musetti) could have pulled off this startling, almost avant-garde act, which combined physical discipline with artisan skill. Even though Musetti lost to Nikoloz Basilashvili of Georgia, he still managed to win off the scoreboard because he was recently appointed a worldwide ambassador for Bottega Veneta. A Milan match.
Revising the Regulations Elegantly
The players this year, however, are accepting the restriction as a challenge rather than a cage.
They are doing more than just playing tennis. In addition to displaying their individual styles and visual narratives, they are also giving away their identities after the match. Players are transforming the court into their runway, whether it is with vintage textiles, lacy trim, or the understated assurance of a well-fitting uniform.
Additionally, the minimalist color scheme of Wimbledon is refreshing in a world of maximalist streetwear and logo frenzy. It is evidence that originality frequently results from restriction and that style can be found even in the tidy, traditional world of tennis whites.
Even though the Final Serve Wimbledon 2025 champions are still to be announced, the fashion winners are already grabbing attention. It is obvious that the best-dressed list this year begins at center court, as players like Coco Gauff and Lorenzo Musetti demonstrate how fashion can flourish even in the most rigid of spaces.
Set, match, game, and yes, couture.