Is NAD+ Skincare the Secret to Aging Backwards?

The obsession with longevity isn’t slowing down anytime soon. From biohacking podcasts to green juice bars, everyone’s chasing ways to live longer and look better while doing it. Right at the center of this trend? NAD+.

If the name sounds a little science-y, that’s because it is. Nicotinamide adenine dinucleotide, or NAD+, is a chemical that is already present in all of our cells and aids in processes like DNA repair and energy synthesis. It has been marketed as the best way to increase energy in wellness circles. A-listers like Gwyneth Paltrow, Jennifer Aniston, Hailey Bieber, and Kendall Jenner swear by NAD+ infusion therapy to keep their energy up and their glow intact.

Naturally, it was only a matter of time before NAD+ made the leap from IV drips and supplements to beauty counters. Skincare brands are now bottling up this “longevity molecule” with the promise that it can help skin look firmer, healthier, and yes maybe even younger.

But does NAD+ in a cream really live up to the hype?Although doctors caution that it is not nearly the fountain of youth in a jar, preliminary research indicates it may aid in skin healing and combat obvious indications of aging. Nevertheless, NAD+ is positioned to become the most talked-about skincare component of 2025 in a field that is constantly searching for the next great thing.Because let’s be honest aging gracefully sounds nice, but if there’s a chance to age backwards, we’re all at least a little curious.