Ranch-Core Glamour: How Kendall Jenner and Gigi Hadid Made Western Style Fashion’s Boldest Trend of Fall 2025
“I fully believe I was a cowgirl in a past life,” Kendall Jenner admits, a playful confession that feels more like prophecy on the October cover of Vogue. Alongside Gigi Hadid, she steps into a dreamscape that merges the grit of the American West with the glamour of high fashion.
2025-09-09 16:26:57 - Felicia Elohim
Kendall gallops across golden fields in an Alexander McQueen prairie dress; Gigi wades through water in Dior; both lounge in the tack room swathed in Marc Jacobs. Black cowboy hats, polished boots, and prairie silhouettes elevate cowgirl archetypes into cover-worthy couture.
The message is clear: cowgirls aren’t just back, they're running the show.
The Western Takeover of Fall 2025 Runways
This isn’t a passing nod to ranch culture. Western wear dominated Fall 2025’s biggest shows, where heritage collided with reinvention.
Versace went bold with cropped Western shirts and crystal-studded low-rise denim the perfect marriage of line-dance spirit and city nightlife.
Chloé, Dior, and Ralph Lauren romanticized prairie dresses, transforming rustic silhouettes into runway-ready statements.
Calvin Klein and Isabel Marant gave flannel its roots back, stripping it of grunge nostalgia and returning it to frontier authenticity.
Accessories got a starring role too. Ralph Lauren’s layered silver jewelry echoed family heirlooms, while Schiaparelli and Dsquared2 pushed belts into the realm of maximalist art. Cowboy boots reinterpreted by Prada and Gabriela Hearst stepped out of the rodeo and onto city sidewalks, cementing their place as Fall’s most versatile footwear.
Ranch-Core in Street Style
Fashion’s runway trends mean little if they don’t filter into the streets and ranch-core has taken root with wildfire speed. Bella Hadid has been at the helm of the movement, pairing vintage denim with shrunken jackets and worn-in cowboy boots. TikTok and Instagram feeds are now filled with ranch-inspired looks, each one chasing a mix of rugged authenticity and romantic nostalgia.
The appeal is undeniable: Western fashion makes clothing feel lived in. It’s textured, imperfect, nostalgic and yet endlessly ripe for reinvention. The ranch aesthetic isn’t just about hats and boots; it’s about yearning for something real in an increasingly virtual world.
Why Ranch Style Works Now
Fashion, like culture, craves authenticity. In 2025, Western-inspired dressing has become more than a passing fad; it’s an answer to a collective longing. These are clothes that carry history yet look forward, garments that nod to grit while winking at glamour.
Cowgirls, it seems, make the best kind of cover girls.