The Ordinary, La Roche-Posay, and Cerave Take Lead Positions
The Ordinary, La Roche-Posay, and Cerave lead the skincare industry with top products. Learn why these brands are trusted for effective skincare.
The Ordinary's unwavering commitment to quality and sustainability practices maintains its top position, while La Roche-Posay and Cerave make significant progress driven by robust advertising efforts that enhance their digital presence.
Brand performance is evaluated across various metrics, including consumer sentiment, digital engagement, ESG initiatives, and innovation strategies.
By integrating certification standards and reporting protocols in the ESG assessment, a more holistic view of brands' progress and policies is provided, shedding light on areas not readily available to the public.
The evaluation criteria are meticulously crafted based on industry significance and consumer relevance, ensuring an objective assessment of each brand's performance. Through collaborative deliberations with data analysts and seasoned editors, the final weight assigned to each category undergoes a thorough review process to maintain fairness and accuracy.
With a diverse portfolio of thirty brands, ranging from established icons to emerging disruptors in the beauty market, the study offers valuable insights drawn from global leaders and up-and-coming contenders. Notable newcomers include Clarins, Clinique, and Rhode, who have made significant strides in the rankings.
The integration of consumer research is central to the analysis, leveraging feedback from readers across prominent publications to capture nuanced perspectives on brand awareness, challenges, and preferences.
As the analysis evolves in future editions, a focus on expanding the scope of evaluated brands, metrics, and digital platforms remains a priority. New additions will be thoughtfully curated to align with evolving industry trends and demands, ensuring relevance and utility in navigating the dynamic beauty landscape.
1. The Ordinary
The Estée Lauder Companies
Rank change: Unchanged
The Ordinary continues to excel, outshining competitors with a strong reputation for quality, innovation, and consumer trust. Notably excelling in ESG commitments, the brand’s sustainability ethos resonates strongly with consumers, reinforcing its position as a top contender.
2. La Roche-Posay
L’Oréal Group
Rank change: Up by 4 position
La Roche-Posay, propelled by increasing consumer perception and digital engagement, rises in the rankings thanks to strategic initiatives such as virtual consultations and impactful marketing campaigns. The brand's innovative approach, exemplified by a standout YouTube campaign, underscores its growing influence and appeal.
3. Cerave
L’Oréal Group
Rank change: Climbed 5 positions
Cerave's strategic marketing efforts pay off as the brand gains increased awareness and admiration from consumers. Focused on science-driven product development, Cerave successfully navigates the market, transitioning to a more premium positioning. A well-executed influencer strategy, complemented by a memorable Super Bowl campaign, enhances its digital presence.
4. Charlotte Tilbury
Puig
Rank change: Dropped by 2 positions
While Charlotte Tilbury slips in the rankings, its digital innovations and sustainability efforts continue to captivate audiences. Noteworthy initiatives such as a Formula One sponsorship and innovative refill incentives set the brand apart in the industry.
5 Kiehl’s
L’Oréal Group
Rank change: Decreased by 2 positions
As a pioneer in personalized skincare solutions, Kiehl's has been at the forefront of the bespoke wellness movement. Despite challenges in scaling personalized offerings, the brand's consumer-centric approach remains a key strength, reflecting its commitment to tailoring solutions to individual needs.
